Smart Fare Management and Revenue Maximization
The Pricing 2.0 module elevates your bus company’s commercial strategy to a new level, bringing airline Revenue Management concepts directly to road transport. More than just setting a ticket price, this tool allows you to sell the right seat, to the right customer, at the exact right time, and for the best possible value.
With a robust and flexible rules engine, Pricing 2.0 lets you create dynamic strategies to increase your buses’ occupancy rate, boost ancillary revenue, and ensure maximum profitability on every trip.
Main Advantages and Features:
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Dynamic Pricing (Advance vs. Occupancy): Leave the static price list behind. Configure the system to automatically adjust fares based on two crucial variables: purchase in advance and bus occupancy. Offer more attractive prices for those who buy months in advance (ensuring cash flow) and increase the fare as the departure date approaches or as vehicle occupancy reaches strategic levels.
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Smart Fare Classes: Create different levels of service and flexibility within the same bus. Offer “Promo” fares (cheaper but non-refundable), “Standard”, or “Flex” (with free rescheduling). This allows you to reach different passenger profiles, from the most price-sensitive to the corporate traveler who demands flexibility.
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Ancillary Revenue with Seat Selection: Turn seat selection into a new source of profit. Set different fees for strategic seats (such as the first row, window seats, or seats with extra legroom). The passenger has the option to pay for the convenience of choosing in advance, increasing the average ticket value.
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Group Purchase Fares: Automate the stimulation of volume sales. Set exclusive discount rules when a passenger buys tickets for 3, 4, or more people in the same transaction. It is the perfect strategy to attract families and friends, ensuring multiple seats are filled at once.
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Stay Rules Definition (Length of Stay): Encourage round trips! Create exclusive promotional rules for passengers who buy a “Round Trip” ticket with a specific length of stay at the destination. For example: grant discounts if the return is scheduled for a weekend or if the stay is longer than 3 days, building customer loyalty on both legs of the journey.
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Fare Simulator: Have complete confidence before launching your strategies to the market. The module features a simulation environment where the manager can test the created rules. Simulate dates, occupancy rates, and purchase profiles to see exactly what price the system will deliver to the end customer, ensuring your strategy is flawless and maximizes profit.
In short, the Pricing 2.0 module is not just a setup tool; it is the financial brain behind your sales. It is the technology your bus operator needs to stop losing money on empty buses or outdated fares during high-demand seasons.
Smart Fare Management and Revenue Maximization
The Pricing 2.0 module elevates your bus company’s commercial strategy to a new level, bringing airline Revenue Management concepts directly to road transport. More than just setting a ticket price, this tool allows you to sell the right seat, to the right customer, at the exact right time, and for the best possible value.
With a robust and flexible rules engine, Pricing 2.0 lets you create dynamic strategies to increase your buses’ occupancy rate, boost ancillary revenue, and ensure maximum profitability on every trip.
Main Advantages and Features:
-
Dynamic Pricing (Advance vs. Occupancy): Leave the static price list behind. Configure the system to automatically adjust fares based on two crucial variables: purchase in advance and bus occupancy. Offer more attractive prices for those who buy months in advance (ensuring cash flow) and increase the fare as the departure date approaches or as vehicle occupancy reaches strategic levels.
-
Smart Fare Classes: Create different levels of service and flexibility within the same bus. Offer “Promo” fares (cheaper but non-refundable), “Standard”, or “Flex” (with free rescheduling). This allows you to reach different passenger profiles, from the most price-sensitive to the corporate traveler who demands flexibility.
-
Ancillary Revenue with Seat Selection: Turn seat selection into a new source of profit. Set different fees for strategic seats (such as the first row, window seats, or seats with extra legroom). The passenger has the option to pay for the convenience of choosing in advance, increasing the average ticket value.
-
Group Purchase Fares: Automate the stimulation of volume sales. Set exclusive discount rules when a passenger buys tickets for 3, 4, or more people in the same transaction. It is the perfect strategy to attract families and friends, ensuring multiple seats are filled at once.
-
Stay Rules Definition (Length of Stay): Encourage round trips! Create exclusive promotional rules for passengers who buy a “Round Trip” ticket with a specific length of stay at the destination. For example: grant discounts if the return is scheduled for a weekend or if the stay is longer than 3 days, building customer loyalty on both legs of the journey.
-
Fare Simulator: Have complete confidence before launching your strategies to the market. The module features a simulation environment where the manager can test the created rules. Simulate dates, occupancy rates, and purchase profiles to see exactly what price the system will deliver to the end customer, ensuring your strategy is flawless and maximizes profit.
In short, the Pricing 2.0 module is not just a setup tool; it is the financial brain behind your sales. It is the technology your bus operator needs to stop losing money on empty buses or outdated fares during high-demand seasons.